Ela Motors Opens New Dealership in Lae

October 14, 2021

Lae Ela Motors staff cheering in front of the New Dealership.

Ela Motors PNG has opened its finest, state of the art dealership for customer amenities in the city of Lae and Morobe province. Ela Motors’ modern car dealership offers a new level of business transparency which is all about customer experience.

Located at Malaita Street in the heart of Lae city is the very first of its kind, a Toyota flagship dealership selling new cars and servicing only its branded vehicles. This new dealership embodies all the Toyota brand attributes and the vision of Ela Motors in being the customers’ first choice.

This new facility brings a fresh modern look staying true to Toyota’s visual identity that boasts several specific features. The main features include impressive Toyota signage and an energy-efficient showroom with high ceilings, large windows, ample parking space for customers, and an open concept showroom display of new vehicles along with the sales team and the administrative officers who are in full view to greet and assist.

Ela Motors values customers and their time. Not only will visitors have easy access for interaction and service with staff in the showroom, but they are welcome to catch a spectacular modern view of the surroundings. The internal glass window wall provides a sense of openness and transparency. The air-conditioned reception area also offers a relaxing lounge where our customers can sit in comfort and ease while being served.

Moreover, the new dealership contains additional service facilities to optimize efficiency. The branch’s daily hive of operations is at the back of the building, with new laundry facilities, wash bay and cleaning areas to support the daily activities.

The impeccable administrative area features an interactive board room to facilitate training and meetings and two large dining areas to cater for staff and internal food preparation. Organised with excellent use of space, the thoughtful design of the facility is around convenience, the comfort of the customer and the employee experience allowing a transparent view of the dealership operations.

This third facility in Lae, Morobe Province, is a clear indication of Ela Motors’ commitment and the area’s importance to Toyota Tsusho (PNG) Ltd network in PNG. It is investing in better services for PNG’s customers and growth, providing local jobs for the future and transforming the motor industry in the country. It also portrays the diversity of the company to invest in the economy & community through the Toyota brand by taking this positive step in showing investor confidence in PNG.